Sophons AIFeatures
Six capabilities. One system that never hands off.
Most trade businesses end up with a web developer, a designer, an SEO consultant and someone's nephew doing the social. Four invoices, four opinions, and nobody accountable for whether the phone rings. Here is what runs instead.
Digital Marketing
Trade demand is seasonal and event-driven, so the calendar leads. Sophons plans campaigns around your shipping and show schedule, follows up on every enquiry by email while it is still warm, and puts money into paid channels only where they beat doing nothing.
- Campaign planning and channel strategy
- Email and enquiry follow-up
- Paid search and paid social
- Trade show and event support
Design
Trade runs on trust, and a buyer who has never met you is judging capability from a screen. Sophons designs the interface around that: layouts that put certifications, terms and lead times where they get seen, prototyped before a line of production code is written.
- UI and UX design
- Design system and brand application
- Conversion-led page layouts
- Prototyping before build
Engineering
Every page is server-rendered and shipped to load in about a second, because a buyer comparing four suppliers on a phone does not wait. Accessible, measured against Core Web Vitals, and built so your team can change copy without filing a ticket.
- Marketing site design and build
- Product and catalogue pages
- Enquiry forms and CRM handoff
- Core Web Vitals and accessibility
Content Design
The words, and the order they come in. Every question your sales team answers twice a week becomes a page that answers it once, properly — opening with a complete answer so a search engine or an assistant can lift it whole.
- Content strategy and calendar
- Articles and landing pages
- Organic social strategy
- Sales collateral that matches the site
Search
Two audiences, one job. Classic SEO for the buyer typing into Google, and answer engine optimisation for the buyer who asks ChatGPT or Perplexity to shortlist suppliers first. Structured data, crawler access and question-led pages cover both.
- Technical SEO and site architecture
- AEO and structured data
- Keyword and query research
- Reporting you can actually read
Measurement
Most trade businesses cannot say which enquiry came from where, so budget follows whichever dashboard looks busiest. Sophons attributes enquiries to source, tracks what converts to an order, and reports it monthly in plain figures.
- Privacy-first analytics
- Enquiry source attribution
- Conversion tracking
- A monthly read on what moved
How it works
Live in six weeks. Compounding after that.
- 01Week 1–2
Connect
Sophons reads what you already have — the catalogue, the certifications, the incoterms, the questions your sales inbox answers every week — and maps it against what buyers in your markets are actually searching for.
- 02Week 3–6
Ship
The site goes live: designed, server-rendered, and structured so both search engines and AI assistants can read every page. Product pages for what you sell, answer pages for what buyers ask before they enquire.
- 03Every month after
Compound
Nothing goes quiet after launch. Content publishes on a schedule, positions get worked, pages get rewritten against the evidence. Each month closes with a short note on what moved and what it was worth.
Your next buyer is searching right now.
Thirty minutes. We map where buyers find you today, where they find your competitors instead, and what it would take to change that. You keep the plan either way.